Now that 2022 has approached its halfway point, it is the perfect time to reflect on how your marketing strategies have performed so far. Standing out in this never-ending sea of content is never easy. But worry not! Stick around because we have a few ideas to spark your creativity on your next campaign.
Saturated market
With an estimated 4.6 billion users on social media, it has never been more challenging to get your content seen. The average person will see between 4,000 and 10,000 ads a day in their immediate surroundings and I’m sure no one can remember them all.
But don’t take my word for it. In fact, According to research, the brain needs clear, frequent messages to be stored in long-term memory. Once there, the brand has established recognition and is one step closer to a sale and brand loyalty.
However, simply increasing frequency it’s not enough. For your brand to be remembered, customers need to be exposed to content that stands out to them, helping trigger associations in the brain.
Here are a few ideas we believe can help:
❤️ Target emotions
Emotion is the super glue to make memories stick, the brain prioritises emotional experiences.
According to Harvard professor Gerald Zaltman, 95% of the purchasing decisions by consumers are made in the subconscious mind. Successful brands invest in maximizing the emotional connection with the audience because it influences their buying decision.
We’ve seen it with Nike and Coca-Cola. “Just Do It”? “Choose Happiness”?
The beauty of it is that it doesn’t only work for big brands. You can trigger emotions in your audience no matter the size of your business. Hand written notes from the local boutique, surprise and delight programs, gifts with purchase, you name it…
Customers who have an emotional connection with a brand are not only more likely to recommend that company to others but also spend more with them.
🙋♀️ Humanize your brand
Unless you are in the year 2122 and selling to robots, in the end, people buy from people, simple as that.
Digital communication should not just be a one-way street and you should make sure that you are talking to your consumers, too. There are many different ways you can do this, and it will depend on your brand persona and industry.
For example, Innocent Drinks do this very well on Twitter by creating a fun and light-hearted personality through the way they engage with fans. Even in certain industries where a more corporate tone is required, there are still many ways to humanize your brand.
✍️ Innovate in your designs
Not every brand has the budget to go nuts on new marketing mediums. And that is okay.
Sometimes all you need is a creative session with your team (or agency) to come up with something different and eye-catching, like IKEA.
The Swedish brand has always impressed us with its marketing campaigns and this summer could not be different.
Working with Uzina to create their “Fresh at Ikea” marketing campaign, they promote their summer bedding in a very unexpected way. The design is simple, on point and not many words needed. Just amazing!
📷 Extend your digital campaigns into the real world
Of course, while digital marketing is essential, it is no replacement for developing that real-life connection with your customers. Here at Stampix, we know how important that is, which is why we focus on providing our clients with unique opportunities to help them stand out from their competitors, as Martini did.
During the pandemic, Martini was looking for a unique marketing campaign that demonstrated the importance of friendship. This campaign saw customers able to enjoy free printed pictures of their home appetiser moments, creating a sense of togetherness when it wasn’t physically possible.
The reverse of customers’ pictures had nice quotes to be shared with friends and recipes for Martini drinks.
With Photo Rewards, your digital assets are brought to life, becoming part of customers’ lives for the next 2 years and helping you create meaningful connections with them.
Want to maximise your marketing?
If you are looking to take your marketing to new heights in the second half of 2022, then Stampix is here to help you. We offer a wide range of solutions to help you transform your marketing campaigns, so get in touch today to find out more!
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