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Discover our blogposts

Illustration of two stylised figures boxing, representing marketing and branding facing off with gloves, symbolising their distinct but related roles.
Blog

Marketing vs Branding in the Funnel: Loyalty Strategy Explained

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June 4, 2025
Young woman holding a fan of colorful printed photo cards, featuring branded frames from Spotify, Orange, Taco Bell, and scenic personal moments.
Blog

Gen Z and Loyalty: Love for Tangible Experiences

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May 21, 2025
Person holding the Booklet BENE Loyalty Day 2025.
Blog

The 5 Key Takeaways from Loyalty Day 2025

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April 16, 2025
A speaker stands in front of a large audience during a presentation, holding a microphone and pointing to a projection screen behind him. The screen displays the text "The Reward that Lasts Forever" along with multiple brand logos, indicating a promotional or business-related topic. The audience is seated and listening attentively.
Blog

Loyalty Day & BENE Bonus Awards 2025

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April 9, 2025
A basket of red apples with a prominent white lion logo printed on each apple. A red loyalty card labeled "SuperPlus" rests on top of the apples, featuring a playful image of a person holding two green apples over their eyes like goggles.
Blog

Retail Loyalty Programs in 2025: What Customers Expect

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March 26, 2025
Blog

AI & Loyalty: A Game-Changing Duo

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February 28, 2025
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