Circle K
How Circle K increased loyalty with an Emotional Gift on Customers' Birthday.
01
THE
CHALLENGE
Bringing Emotion to Loyalty
Circle K aims to enhance customer loyalty by creating a memorable and emotional connection with their members. To achieve this, Circle K offered customers a special birthday gift: the chance to print their favourite photos for free. This personal and meaningful experience not only delighted customers, but also reinforced their bond with the brand.
We saw in Stampix an original solution to thank customers for their loyalty, and it has been something very appreciated by the customer. With Stampix, we create an extra touchpoint with the customers and a positive feeling about our brand, working towards a better customer retention.
Wouter Lovenich
Marketing Manager at Circle K Belgium
The project
Circle K created an extra touchpoint with the customer via a "Happy Birthday" email campaign, inviting guests to print their favourite photos for free.The campaign aimed to enhance engagement and retention, by keeping the brand top of mind.
02
THE
JOURNEY
Happy Birthday Email
as a touchpoint
A key aspect of the campaign was creating a new touchpoint in Circle K’s customer journey through a compelling “Happy Birthday” email. This added communication aimed to deepen customer engagement.
By offering a reward, the brand not only acknowledges customer loyalty but also creates a meaningful and personal experience. Photo Rewards served as an original way to express appreciation, making customers feel valued.
The results
03
CUSTOMER HAPPINESS
Staying top of mind
To remain top of mind, it is important to offer an engaging reward, ensuring it leaves a lasting positive impression.
Open & Click-through Rate
The high Open and Click-through rate show that customers are delighted and curious about the Birthday Gift.
Customer Love
In the perception of Circle K, the initiative was well received by customers and reinforced brand affinity.
Positive Customer Feedback
The campaign delivered a 76% Happiness Feedback Rate, with 30% of customers leaving messages of appreciation.
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