The project

Disney teamed up with Stampix to activate young mothers and turn their best personal photos into beautiful prints, delivered to their doorstep. A rewarding touchpoint for today’s ultra-connected and busy moms. By offering free photos as a gift, Disney Baby obtains a privileged contact with thousands of Belgian mothers. Their brand message is printed on personal baby photos and will never be thrown away.

7,502 households

40,050 branded photos delivered

80% ads on babyphotos