Why the Future of Travel Loyalty depends on Everyday Moments
Discover how travel brands can build loyalty through everyday moments, emotional rewards, and micro-redemptions that truly connect.
customer loyalty
The DOSE of Loyalty: How Happy Hormones Drive Engagement
Discover how dopamine, oxytocin, serotonin & endorphins (DOSE) shape customer loyalty and how brands can design programs that spark true emotional engagement.
Why Doing Good Is No Longer Optional for Telecom Brands
Understand the difference between marketing and branding at each funnel stage, plus how loyalty programs drive long-term engagement.
Marketing vs. Branding: Why Both Matter in the Loyalty Funnel
Understand the difference between marketing and branding at each funnel stage, plus how loyalty programs drive long-term engagement.
Gen Z and Loyalty: Love for Tangible Experiences
Gen Z redefines brand loyalty with emotional connections, personalised experiences, and a surprising revival of printed photos.
The 5 Key Takeaways from Loyalty Day 2025
Learn the top 5 takeaways from BENE Loyalty Day 2025, with insights on personalisation, emotional loyalty, gamification, Gen Z, & strategies.
Retail Loyalty Programs in 2025: What Customers Expect
Explore retail loyalty trends in 2025, including customer expectations and innovative campaigns like Delhaize SuperPlus.
AI & Loyalty: A Game-Changing Duo
With insights from “AI & Loyalty: What’s Next?, learn how AI-powered loyalty can transform engagement and customer’ insights.
The Characteristics of a Winning Loyalty Program
Understand what are the 7 characteristics that can turn your Loyalty Program into a winner membership program.
The Future of Loyalty in Telecom: 5 Trends to Watch in 2025
Explore 5 telecom loyalty trends for 2025: gamification, hyper-personalisation, sustainability, AI-driven experiences, & joyful engagement.