blog, loyalty PepsiCo’s Loyalty Strategy: A Deep Dive with Rich Long During Stampix’s recent webinar on Loyalty for FMCG, we had the pleasure of exchanging thoughts with Rich Long, Senior Manager Next Gen DTC – Global Loyalty at PepsiCo. Rich provided an inside look into PepsiCo’s current and future loyalty strategies. His insights shed light …
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Prof. Byron Sharp, Director of the Ehrenberg-Bass Institute, shared insights in a Stampix webinar about brand loyalty, noting it is driven by consumer routines. He explained the impact limitation due to selection bias and consumers spreading loyalty across multiple brands.
Dive deep into the Loyalty Meet Up in Ghent, with everything that happened during the Panel Discussion, Workshop and Awards Ceremony.
While loyalty programs can be a great way to boost that loyalty, the reality is that they might not suit every brand’s strategies or roadmap.
In this blog post, we’ll discuss how Stampix safeguards brands from explicit content and protects customers’ privacy.
Gifting can create an emotional bond with your customers, leading to increased loyalty and repeat purchases.
While loyalty programs can be a great way to boost that loyalty, the reality is that they might not suit every brand’s strategies or roadmap.
People are now exposed to distractions and constant notifications, making it difficult to focus on one thing at a time. And this challenges marketers who strive to hold consumers’ attention for as long as possible.
You might be thinking about starting a digital EOY campaign, whether on social media or via email marketing. But think twice! With so many other businesses doing the same thing, chances are your promotional emails will get buried in customers’ inboxes.
Thanks to brand digitalisation accelerated by Covid, customers no longer give a second chance to brands that can’t get it right. So, what does customer loyalty in 2022 even mean? And how can brands reinvent loyalty programs in a fiercely competitive market?
