Loyalty Expert Talk no. 11

Nicola Fox
Freelance CRM & Loyalty Manager
Fine Tooth Comb


Nicola Fox is a senior marketing and digital professional with far-reaching and extensive knowledge and skills acquired while working in the retail sector with brands like Holland & Barret and Missguided.

In this episode, Nicola shared with us her take on how to successfully implement a loyalty program that focuses on CX, especially for retail brands.