Bambix
How Bambix used personalised gift boxes to reconnect with young parents.
01
THE CHALLENGE
Rebuilding Bonds with Parents
Bambix wanted to reintroduce its brand to young parents during its rebranding campaign. The goal was to reconnect with its audience in a meaningful way, creating a personal and memorable experience that would resonate with new mothers. By targeting parents with 11-month-old babies, Bambix aimed to reinforce its relevance and build stronger relationships with them through a moment of joy.
The project
Bambix partnered with Stampix to personalise their rebranding campaign. The Bambix branded boxes are specifically made and delivered to cherish your baby’s magical moments. The campaign was targeted towards young Belgian mothers with an 11-month-old child, native French and Dutch. Beside a gift voucher for free prints the box contained promo material & a coupon.
02
THE JOURNEY
Rewarding Young Parents
Parents received a personalised Bambix box with a voucher for free photo prints, promotional material, and a coupon. They engaged with the brand by redeeming their prints and exploring the included offers, creating a personal connection through their baby’s cherished moments.
The results
03
THE BENEFITS
The campaign helped Bambix reconnect with young parents, boost brand awareness, and strengthen loyalty through personalised, meaningful engagement.
Personalised family connection
The campaign delivered personalised experiences, allowing Bambix to connect directly with young families on a personal level.
Rebranding awareness boost
The campaign effectively increased Bambix’s visibility during a crucial rebranding phase, strengthening brand awareness.
Exclusive discount code
Bambix was able to target specific young parents with a exclusive discount code/voucher.
curious for more?
Find out how to use Photo Rewards as a tool to engage & reward customers during a rebranding campaign.
