People are now exposed to distractions and constant notifications, making it difficult to focus on one thing at a time. And this challenges marketers who strive to hold consumers’ attention for as long as possible.
In today’s attention economy, winning new customers and earning the long-time loyalty of the existing ones is becoming increasingly tricky.
Now that 2022 has approached its halfway point, it is the perfect time to reflect on how your marketing campaigns have performed so far and how much you are standing out in this never-ending sea of content.
Every celebration is a chance to make your customers smile, laugh, reflect and get a little closer to your brand. Here are a few examples.
Haptic marketing focuses on the physical tactile sensation to influence customers to purchase an item or increase the recall of your brand.
Some companies mistakenly believe that simply adding customer names to emails is enough to retain and attract consumers. Are You Using [Personalisation] in Your Strategy or Just Filling Boxes [first. name]? Everyone thinks they’re doing personalisation right. Some companies believe that simply adding customer names to packages and emails is enough to retain and attract …
Are You Using Personalisation in Your Strategy or Just Filling Boxes? Read More »
Establishing strong customer relations involves understanding your target audience. Why Audience Verification is a Staple in Online Marketing Campaigns Establishing strong customer relations involves understanding your target audience – fairly common knowledge in the marketing world. That’s why specifying your target audience is the first and most important step of business planning. However, once you …
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THE POWER OF BRAND RECALL To celebrate World Statistics day we decided to address this important problem in media spending: Only 4% of all ads are positively remembered. But what does this mean? According to IAB, in 2020, Europe alone spent € 69.4 billion on advertisements. If only 4% was positively remembered, this would mean …
The power of brand recall and how to be ahead of the curve with your ads Read More »
Loyalty is one of biggest challenges in e-commerce today. Massive amounts of money and effort are spent on user acquisition, but the majority of first-time visitors never come back to the online stores and services. However, it’s not that simple to launch an effective loyalty program: “49% of internet users believe that all reward programs …
Spending 60% of your budget on brand building through TV- and print campaigns? For many marketers, this method has become outdated, and is dismissed as pre-digital & inefficient. We’re all too focused on short-term strategies, says Peter Field, and seem to forget that building a brand is a long-term investment that can only be achieved …
