customer loyalty

The telecom industry is in desperate need of loyalty programs. With the rapid shift to digital and the increasing number of competitors, churn rates are higher than ever before.

How sustainable are discounts and coupons in a loyalty program? Offering brand discounts does very little for customer loyalty and we will tell you why.

Surprise and delight marketing aims to strengthen customer relations and provide a lasting impression, so your customers develop an emotional connection with your brand.

With prices off the table, a new door opens to insurance providers to differentiate themselves in their relationship with customers and inspire loyalty.

loyalty expert talk #5 Marketing Insights by Ian Golding Why you should Transition From Product Loyalty to Customer-Led Loyalty Back in the day, businesses only needed to focus on a limited set of existing competitors. However, in today’s day and age, new innovative businesses and disruptors open constantly. This means business owners need to work …

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loyalty expert talk #4 Marketing Insights by Charles Ehredt Why Engaging with Your Frequent Customers is no longer enough Business owners prize their frequent customers. After all, regardless of more competitors or better prices elsewhere, they would most likely choose your business over others. As such, businesses feel obligated to centre their loyalty programs around …

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loyalty expert talk #3 Marketing Insights by Iain Pringle How to Measure The Effectiveness of Loyalty Programs With 20 years of experience in the loyalty industry, Iain Pringle, managing partner at New World Loyalty, has curated his expertise by working with multiple industry giants such as Shell, Avios and British Airlines. Working in various industries …

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expert loyalty talks #2 Marketing Insights by Adam Posner 6 Key Metrics your Loyalty Program Should be Measuring You know how important repeat buyers are to your brand – there’s no secret about that. But each customer reacts differently to your loyalty program. We discussed key metrics with Adam Posner – Expert in customer loyalty …

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expert loyalty talks #1 Marketing Insight from Jason Foo Why you should make the switch from deal loyalty to emotional loyalty As CEO of BBD Perfect Storm, a creative agency making waves in the industry, Jason Foo’s vast experience in the marketing world has helped businesses across the globe reach exponential heights. His core belief? …

From Deal Loyalty to Real Loyalty featuring Jason Foo Read More »

Research from Forrester concludes that emotion is the biggest driver of loyalty in many industries. Want to know why?