Why Partner Discounts May Hurt Your Loyalty Program
How sustainable are discounts and coupons in a loyalty program? Offering brand discounts does very little for customer loyalty and we will tell you why.
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Key Moments for Engagement and 3 Brands Who Went for It
Every celebration is a chance to make your customers smile, laugh, reflect and get a little closer to your brand. Here are a few examples.
The Undeniable Advantages of Emotional Rewards
Rather than points and discounts, emotional rewards focus on customers’ feelings, on making them feel special, appreciated and cared for.
Why Surprise and Delight Marketing is Essential for Customer Loyalty
Surprise and delight marketing aims to strengthen customer relations and provide a lasting impression, so your customers develop an emotional connection with your brand.
Insurance Companies and Loyalty Rewards: Why Now is the Time to Change
With prices off the table, a new door opens to insurance providers to differentiate themselves in their relationship with customers and inspire loyalty.
Print vs Digital Ads: 4 Reasons Why a Successful Campaign Needs Both
Leveraging both print and digital media can garner huge benefits. Offering the best of both worlds will surely grab your audience’s attention.
Photo rewards campaign idea: pets edition
INSPIRATION, IDEAS Photo rewards Campaign Idea #Pets Edition To celebrate International love your pet day, we sourced inspiration from our very own (and very cute) team pets to illustrate how your brands can leverage photo rewards in a creative way. trust the data According to Statista, in Europe alone, 88 million households have a least …
Haptic Marketing – Ads You Can Feel
Haptic marketing focuses on the physical tactile sensation to influence customers to purchase an item or increase the recall of your brand.
Are You Using Personalisation in Your Strategy or Just Filling Boxes?
Some companies mistakenly believe that simply adding customer names to emails is enough to retain and attract consumers. Are You Using [Personalisation] in Your Strategy or Just Filling Boxes [first. name]? Everyone thinks they’re doing personalisation right. Some companies believe that simply adding customer names to packages and emails is enough to retain and attract …
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Why Audience Verification is a Staple in Online Marketing Campaigns
Establishing strong customer relations involves understanding your target audience. Why Audience Verification is a Staple in Online Marketing Campaigns Establishing strong customer relations involves understanding your target audience – fairly common knowledge in the marketing world. That’s why specifying your target audience is the first and most important step of business planning. However, once you …
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